You run email campaigns for clients. So why does the vendor’s logo sit at the bottom of every send?
A white label email marketing platform fixes that. You keep the campaigns, the automation, and the reporting under your brand, on your domain.
The market backs up the model: the global white label market is projected to reach $99.19 billion by 2026, growing at roughly 12.3% annually. Around 73% of agencies already use white label services, and those that do report 42% higher client retention (Amra & Elma, 2025).
We compared 10 platforms. Here’s the short version:
- Best for agencies and franchises: BigMailer
- Best for resellers: Campaigner
- Best for white label marketing automation: ActiveCampaign
- Best for embedding via API: Mailgun
Let’s get started.
What is a white label email marketing platform?
A white label email marketing platform is campaign software you rebrand and run as your own. The vendor handles the infrastructure and deliverability. Your clients see your logo, your domain, your dashboard.
The opportunity is real: the global email marketing market was valued at $12.84 billion in 2025 and is projected to reach $22.93 billion by 2031, growing at a CAGR of 10.82% (Mordor Intelligence, 2026). Email still returns an average of $36–$42 for every $1 spent, making it the highest-ROI digital marketing channel (Litmus, DMA benchmarks).
If you want the full picture, including the three white label models, please refer to our guide on what white label email marketing is.
One distinction before we dive in: this is different from white label email hosting, which covers the mailbox rather than campaigns.
What should you look for in white label email marketing software?
Not every “white label” claim holds up. These six points separate real white label email marketing software from a logo swap:
- Out-of-the-box or API-only: Some platforms rebrand fully in a few clicks. Others only white label through their API, which means development work.
- Sub-accounts and client isolation: One client’s spam complaints shouldn’t hurt another client’s deliverability.
- Your own sending domain: Every campaign should come from a custom domain with SPF, DKIM, and DMARC configured per client. Since late 2024/2025, Google has enforced strict authentication requirements for bulk senders (5,000+ daily); messages without proper SPF, DKIM and DMARC are at high risk of rejection or being flagged as spam, rather than delivered normally.
- Branded reporting: Dashboards and exports should carry your logo, not the vendor’s.
- Billing control: Can you set your own markup and invoice clients directly?
- Automation depth: Drip sequences and behaviour-based triggers should come standard, not as an add-on.
Before you sign anything, run your shortlist through the 30-minute evaluation checklist in our white label guide. The unsubscribe page is where most “white label” claims fall apart.
The 10 best white label email marketing platforms compared
| Platform | White label type | White label unlocks on | Starting price | Best for |
|---|---|---|---|---|
| BigMailer | Out-of-the-box | Agency plan | From $10/mo per 5,000 contacts | Agencies and franchises |
| Moosend | Out-of-the-box | Moosend+ (custom pricing) | Custom (Pro plan from $9/mo lacks full white label) | Small agencies on a budget |
| ActiveCampaign | Out-of-the-box | Enterprise plan | From ~$145/mo | Marketing automation |
| Campaigner | Out-of-the-box | Advanced plan | From $35/mo (scales to $649/mo at 100K contacts) | Resellers |
| Elastic Email | Out-of-the-box + API | Paid plans | From $19/mo | Branded reseller programs |
| Simvoly | Out-of-the-box | White label tier | White label tier pricing is custom (standard plans from $12/mo annual) | All-in-one agency suites |
| GetResponse MAX | Out-of-the-box | MAX plans | Custom pricing | Managing many client brands |
| Mailgun | API / embedded | All plans (via API) | From $15/mo | Embedding email in your product |
| Mailjet | API / embedded | Custom plans | From ~$17/mo | Collaborative teams |
| Brevo | API / embedded | Enterprise (sub-accounts) | From $9/mo | Budget API setups |
Pricing and plan gates change often. Verify on each vendor’s pricing page before you commit.
Best out-of-the-box white label email marketing platforms
These seven let you rebrand the platform itself: your domain, your logo, your client logins. No developers required.
1. BigMailer: best for agencies and franchises
BigMailer hosts the entire platform on your domain, with your logo and no vendor references anywhere. You manage unlimited client sub-accounts from one dashboard, with roles for up to 100 users.
Their built-in email validation keeps client lists clean, which means one client’s bouncy import doesn’t tank deliverability for the rest of your roster.
White labelling is available on BigMailer’s Agency plan. Recent published pricing puts agency tiers at $6 per 5,000 contacts per month for larger lists (roughly 200k+ contacts), while Business Pro for smaller accounts is $15.00 per 5,000 contacts per month, typically starting near $50/month. Exact prices vary by contact volume and whether you connect your own Amazon SES, so check BigMailer’s pricing page before you commit.
2. Moosend: best for small agencies on a budget
Moosend’s Pro plan starts at $9 per month and includes solid automation and unlimited email sends. However, full white labelling for your domain, your logo, and your brand styling requires the Moosend+ plan, which carries custom pricing. Contact their sales team for a quote.
The ecommerce automations, like cart recovery and product recommendations, make it a strong pick for agencies with online shops as clients. Just know that the $9 Pro plan removes some branding but doesn’t deliver the rebranded-on-your-domain experience agencies typically need.
3. ActiveCampaign: best for white label marketing automation
ActiveCampaign is the automation heavyweight: 900+ pre-built workflows, behavioural triggers, lead scoring all running under your brand.
Full white labelling (your domain, HTML/CSS rebranding, every vendor reference removed) sits on the Enterprise plan only. Plus and Pro plans let you remove ActiveCampaign branding, but that’s not the same thing.
Enterprise starts around $145 per month for 1,000 contacts (billed annually).
4. Campaigner: best for resellers
Campaigner is built for the white label email marketing reseller model. You set your own client pricing and send branded invoices, so the billing relationship stays yours.
You also control which features each client can access. The Advanced plan, where white labelling lives, starts at $35 per month for smaller contact tiers and scales up; expect $649 per month at 100,000 contacts.
5. Elastic Email: best for branded reseller programs
Elastic Email white labels the interface, SMTP, and API, with unlimited client sub-accounts under one dashboard.
Granular API permissions let you decide exactly what each account can do. Pricing starts at $19 per month, and client management for resellers is included in the Pro plan at $49 per month.
6. Simvoly: best all-in-one agency suite
Simvoly bundles websites, funnels, online stores, and white label email marketing in one platform.
If your agency sells more than campaigns, your clients get one branded login for everything. Standard plans start at $12 per month (billed annually), but the full white label tier, where you resell the platform under your own brand, set your own pricing, and run your own affiliate programme, carries separate pricing. Contact Simvoly for a white label quote.
7. GetResponse MAX: best for managing many client brands
GetResponse MAX supports multiple brands under a single account, with interface customisation per client.
Dedicated IP addresses keep your sending reputation in your own hands. Pricing is custom, so expect a sales call.
Best white label email service providers (API and embedded)
The next three work differently. A white label email service provider like these lets you embed email marketing into your own product via API. Expect development work, and budget for your own template editor.
8. Mailgun: best for embedding email into your product
Mailgun whitelabels sending domains, IP addresses, and tracking links, so every technical fingerprint carries your brand.
The deliverability tooling and detailed logs are excellent. You’ll need a developer, though: there’s no rebranded dashboard for clients out of the box. Plans start at $15 per month.
9. Mailjet: best for collaborative teams
Mailjet Embedded lets you build Mailjet’s sending engine into your own interface, on custom plans.
The real-time email editor supports collaborative editing with lockable template sections that protect client branding. Paid plans start around $17 per month.
10. Brevo: best budget API option
Brevo supports white labelling through its API, so you build the client‑facing layer yourself.
Paid email plans now start around $9 per month (Starter), with sub‑accounts and white‑label features gated to custom Enterprise tiers.
The Enterprise tier price is completely custom, depending on your specific requirements like user limits, dedicated IPs, and tailored onboarding.
Which white label email marketing platform is right for you?
Still torn? Match the platform to your business model:
- Running a white label email marketing agency with many clients? BigMailer’s unlimited sub-accounts win on cost.
- Reselling at your own price? Campaigner and Elastic Email hand you the billing keys.
- Selling automation-heavy retainers? ActiveCampaign and GetResponse MAX go deepest on white label marketing automation.
- Embedding email in a SaaS product? Mailgun is your developer’s friend.
- On a tight budget? Moosend (Pro, without full white label)
For context, SMEs already account for 57.94% of the email marketing market and are growing at an 11.03% CAGR (Mordor Intelligence, 2026) – small agencies are the fastest-growing segment in this space.
How do you keep white label email marketing GDPR-compliant?
With an email marketing white label setup, your brand sits on every send. That means compliance lands on your desk too.
Three things matter most: documented consent for every contact, a data processing agreement with your platform, and knowing where client data is stored. If you serve European clients, ask about EU data residency before signing. The official GDPR portal explains processor obligations well.
Privacy is not a checkbox anymore. Clients notice how you handle their subscribers’ data, and they pick agencies accordingly.
Final thoughts on white label email marketing platforms
The right white label email marketing platform comes down to your model: agencies lean BigMailer, resellers lean Campaigner or Elastic Email, and product teams lean Mailgun. Whichever you pick, test the unsubscribe page before you sign anything.
And remember: campaigns are only half the picture. For the mailbox side, Mailfence covers secure, private label email hosting from Belgium, GDPR-native and fully under your brand.
Mailfence — Your secure Productivity Suite
Reclaim your Privacy with
- Messages
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- Documents
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FAQ about white label email marketing platforms
What does white label mean in marketing?
It means selling a product or service built by someone else under your own brand. In email marketing, the vendor runs the software while your name appears on everything clients see.
Can agencies white label email marketing tools for their clients?
Yes, that's the core use case. Platforms like BigMailer and Moosend let agencies rebrand the dashboard, sending domain, and reports so clients only ever see the agency's brand.
Which white label email marketing services are best for agencies?
BigMailer fits agencies managing many client accounts, Campaigner fits agencies reselling at their own price, and ActiveCampaign fits agencies selling automation retainers.
How much does white label email marketing software cost?
Entry points range from $9 per month (Moosend, Brevo) to $649+ per month (Campaigner). Most platforms gate white labelling behind higher tiers, so budget for the plan where rebranding actually unlocks.
Do white label email marketing platforms include branded client reporting?
The good ones do. Look for exportable reports and dashboards that carry your logo. It's one of the six checks covered above.
Can you resell a white label email marketing platform to your clients?
Yes. Reseller-friendly platforms like Campaigner and Elastic Email let you set your own pricing, invoice clients under your brand, and control feature access per account.
Does MailerLite offer white label email marketing?
Not fully. Paid plans remove MailerLite branding from emails and forms, but there's no rebranded platform on your own domain. Agencies that need true white label pick another tool from our list.
